Exposition Internationale des Arts Décoratifs et Industriels Modernes
Related: Art Deco - Paris - world fair - 1925
Poster for the Exposition Internationale des Arts Décoratifs et Industriels Modernes
Description
The Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Arts) was a World fair held in Paris, France in 1925. The term Art Deco was named after this exhibition. --http://en.wikipedia.org/wiki/Exposition_Internationale_des_Arts_D%C3%A9coratifs_et_Industriels_Modernes [Mar 2006]
The International Style rejected Art Deco as a superficial program
The case of Art Deco in architecture is more complicated. The Bauhaus had been in business since 1919; but it was a German enterprise, and German aesthetics had little attraction for the French in the years following the Great War. Germany was not invited to participate in the 1925 exposition; and, as a consequence, Bauhaus ideas were present only as they appeared in other foreign pavilions – notably Malnikov's Russian pavilion and Le Corbusier's Pavillon de l'Esprit Nouveau. Though, as we shall see, there were some stunning attempts at the 1925 exposition to bring Art Deco to architecture, the results were, in the long run inconsequential – or, at least, not as far-reaching as its proponents hoped or believed. Art Deco in architecture was destined to become little more than a temporary fashion in interior decorating, or the addition of decorative flourishes to the facade. The International Style in architecture, which was to dominate the modern skyline for the next half a century, grew out of Bauhaus principles, and rejected Art Deco as a superficial program out of keeping with "form follows function" and "less is more." --http://www.retropolis.net/exposition/ [Aug 2004]
your Amazon recommendations