"The essence of sadomasochism is not so much "pain" as the overwhelming of one's senses - emotionally more than physically. Active sexual masochism has little to do with pain and everything to do with the search for emotional pleasure. When we understand that it is pain only, and not cruelty, that is the essential in this group of manifestations, we begin to come nearer to their explanation. The masochist desires to experience pain, but he generally desires that it should be inflicted in love; the sadist desires to inflict pain, but he desires that it should be felt as love...."
Havelock Ellis, M.D. (1926). Studies of the Psychology of Sex, F.A. Davis Company, pg. 160.