Luc Besson
Luc Besson was known in France as a member of a new wave of directors known as ‘cinema du look’. Popular with a young audience rather than critics, the cinema du look took influence from the aesthetics of the music video and the advertisement. It is interesting to note that both the music video and the film/television advert were the forte of American culture. The United States had proliferated the music video by the infamous cable and satellite channel M.T.V., the country also had the economic companies who would throw serious money at advertising campaigns, such as Nike, McDonalds and Coca-Cola. It could be said that both these forms of promotion come straight out of the American ideology of commercial success, and maybe it is no wonder why the French critics disliked the nature of the cinema du look. --http://lfnforever.tripod.com/id117.htm
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