Multimedia
Related: information age - media
Definition
Multimedia is the use of several different media to convey information (text, audio, graphics, animation, video, and interactivity). Multimedia also refers to computer data storage devices, especially those used to store multimedia content. --http://en.wikipedia.org/wiki/Multimedia [Jan 2006]
Exploding. Plastic. Inevitable. (1966) - Andy Warhol, Paul Morrissey
Andy Warhols Exploding Plastic Inevitable: Multi-Screen-Environment mit den Velvet Underground
New York 1967, © Steve Schapiro
image sourced here.
Exploding. Plastic. Inevitable. was the name of a multimedia roadshow instigated by Andy Warhol and largely organised by his right hand man, Paul Morrissey. The show's name was derived by Morrissey through a process of free association as he read aloud the liner notes to Bringing It All Back Home, the 1965 album by Bob Dylan.
The E.P.I. was based around The Velvet Underground and Nico performing a concert, onto which Warhol simultaneously projected two or more of his films and/or slides. Other elements included dancing by Gerard Malanga and Mary Woronov, a strobe light and regular lightshow, and interactive elements such as any number of the Warhol superstars running around with live microphones firing confrontative questions at the audience.
The E.P.I. started out in April 1966 in New York City's The Dom, a venue to which Warhol's Silver Factory held the lease. In May of the same year, the E.P.I. took to the road, touring the United States and Canada. Warhol became progressively less involved, sometimes letting someone stand in and pretend to be him. Eventually, the E.P.I. returned to New York City, where the last of its installments was held in May 1967. --http://en.wikipedia.org/wiki/Exploding._Plastic._Inevitable. [Jan 2006]
See also: Mary Woronov - The Velvet Underground - 1966 - Paul Morrissey - Andy Warhol - media
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