eTV

• Advertising and Interactive TV How can interactive TV advertising benefit your company?, a Microsoft DTV page
• Measuring market potential by Netgem
• Finnish set-top box commercial (print) scroll down, banking+mail

• morecom.com/morecaster.htm
• ATVEF partners
• Microsoft digital TV pages
• WebTV.net WebTV, a Microsoft company
• Netgem.com French settop box maker, very informative site, also for marketeers
• Norpak.ca TES 3 leading VBI encoding supplier
• mixedsignals.com software for creating enhanced TV
• NC.com (NCI) Netscape + Oracle = NCI
• OpenTV.com OpenTV software platform for the digital receiver

• The ISP "how-to " guide business plan for ISP/IAPs by Netgem
• Creating Interactive Television Links a webTV page
• The interactive TV link encoding format is specified by the Electronic Industries Association specification EIA-746-A, "Transport of Internet Uniform Resource Locator (URL) Information Using Text-2 (T-2) Service." This specification is available for purchase on the Global Engineering Documents Web site at http://global.ihs.com/

eTV Terminology

• Enhanced Television: supplementary content created to add depth and richness to TV programming.
• Interactive Television: the combination of television with interactive content providing a better, richer entertainment and informative viewing experience by combining traditional TV viewing and the interactivity of the internet.
• Back Channel: the vehicle of communication from viewers to content providers.
• VBI: the time allocated to travel from the bottom to the top of the screen. This is equivalent to the time required to draw 42 lines.
• Digital TV: digital signals produce higher quality picture and CD-quality sound, compared with the analog signal used with yesterday's television.
• HDTV: provides better quality video for television, using approximately twice the vertical and twice the horizontal resolution of a standard television.

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