i-D magazine
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Profile
i-D is an influential British magazine dedicated to fashion, music, art and youth culture.
The magazine is known for its innovative photography and typography. Photographers Nick Knight, Wolfgang Tillmans, Juergen Teller and Ellen von Unwerth produced work for i-D.
i-D was founded by Terry Jones in 1980. --http://en.wikipedia.org/wiki/I-D [Aug 2005]
Description
The i-D magazine was described by its founder and chief editor, Terry Jones, as "a link between a menu and a diary". It has begun when he, definitely, started thinking that the street culture was more interesting than the conventional fashion world and gave up his place of art director at British Vogue.
After the commemorative edition of its 20 years,nothing better for celebrating the majority of the 21 than becoming a book. With the title Smile i-D, published by Tashen, the 600 pages retrospective, is already essential in any library which is linked to behavior, fashion, music, design and style.
Smile i-D. book cover Photo: David Sims
As an icon isn't discussed, Kate Moss was chosen for being the cover, photographed by David Sims. She is a fashion landmark dating the 90's reality. The book is a compilation of the magazine best moments from 1980 to 2000, in images, articles and news. Much further than the fashion backstage, i-D is making a truly documentation exercise, as "real" people wearing "real" clothes have always populate its pages. And if the fashion desires, more than ever, are on the streets and "real" places, nothing more fair than to see in this posture, one of the most intelligent ways of talking about contemporary trends.
The book was launched with right to an exhibition at Wapping Hydraulic Power Station, an old hydraulic station - full of fascinating original machinery - and today it mixes restaurants, art events and culture. Living in what was before the house refectory, big photographs from Juergen Teller, Wolfgan Tillmans, Nick Knight, among other talents, bring back the magazine's top moments. In the thematic editions, many covers which keep a wide open eye and the other closed make remember unforgettable issues.
With its irreverent and courageous style, i-D isn't afraid of going through the fashion photograph frontier and much less the subjects which it proposes. Some suggestive examples were The sex sense, with Madonna on the cover (1984); The body issue (1988); The visionary issue (1991); The survival issue (1996) and The new beauty issue (1997) with the editorial stared by Sophie Dahl (the "fleshy" model of Opium perfume polemic campaign , forbidden in several countries).
I-D Covers(1999): the Christy Turllington and Guinevere's blinking in the issue called Elevação. Photos from Richard Bulbridge and Craig McDean
The exhibition is sponsored by Emporio Armani - who would say?!? - and accounts with the Giorgio's own declaration: "Terry Jones is a pioneer in the concept of mixing high fashion with street fashion ."
The i-D magazine was described by its founder and chief editor, Terry Jones, as "a link between a menu and a diary". It has begun when he, definitely, started thinking that the street culture was more interesting than the conventional fashion world and gave up his place of art director at British Vogue. see also ID-Magazine
A UK Style & Music Publication Since 1980
see also Face magazine
The year 2000 marks issue 200 and year 20 for i-D magazine. What better way to celebrate than make a book? As founder and editor-in-chief Terry Jones writes, "A cross between a menu and a diary, Smile i-D maps the magazine's journey beyond the veneer of regular fashion." Now that most of us consider i-D a household name, it's interesting to be reminded that 20 years ago, street fashion was a nascent concept. Finding music and street culture more interesting than the traditional fashion world, Terry Jones abandoned his post as Art Director at British Vogue in 1977 to embark on a journey that has revolutionized not only the world of fashion magazines, but arguably fashion itself.
Blending fashion and social documentation, early issues of i-D (major collector items now) were 40 pages stapled together which sold for 50p. Journalistic in spirit and revolutionary in form, the magazine sought to show the world the gritty, real side of fashion as seen in the streets of London- kilts, mohawks, safety pins and all. When newsagents hesitated to sell i-D because of finger injuries resulting from the staples, early supporters helped by selling issues from the trunk of a Cadillac. Lots of teamwork and innovation brought i-D to the forefront of contemporary fashion culture and today it can be found at newsstands practically everywhere on the globe (minus the staples).
Smile i-D incorporates a single spread from each issue of the magazine thus far. Watch out for the stars who appeared here before the rest of the world even knew who they were. And don't forget to check out the Madonna cover from issue 14: why is the mole on the wrong side of her face? You'll have to read the book to find out. --Book Description
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